Shire Sounds Radio in North Northamptonshire is changing its name to Northants 1 from 27 May 2024.
The station says the rebrand signifies a key commitment to local broadcasting and its commitment to delivering top-class local entertainment, community representation and engagement, with a focus on delivering Hit Music for Northamptonshire.
Northants 1 is also set to continue its training initiative, now known as the Northants 1 Academy.
The name change is in preparation for the move to a terrestrial broadcast platform once local DAB arrives.
-Andrew Haslam – Director of Music and Programs told RadioToday: “I am proud to have joined the management of this exciting local project. Local media is more important than ever and so far I have dedicated my career to that fact.
“More important than ever for local populations, who, in a changing media landscape, find themselves deprived of local voices as networks proliferate and the budgets of major broadcasters tighten. »
Charlie Stone – Operations Director adds: “Since beginning this journey in April 2019, we have had nothing but success after success with the help of many past and present team members. I am very excited to lead the team and drive this change forward. , and I’m excited about what’s in store for local media in North Northamptonshire.
